Freddie Wimpoles – 125 Fitzroy Street

St Kilda is getting a new craft beer destination. Well, it’s a new-old destination really. Let us explain.

Freddie Wimpoles, set to open in May at the old George Hotel site, is named after Frederick Wimpole, the man who purchased the very same hotel way back in 1873.

The Wimpole family ran the hotel for almost 80 years, with avid beer lover Freddie at the helm.

The new incarnation will feature 13 rotating craft beers on tap, New York style deli food, a hunting lodge vibe with neon lit American diner atmosphere, a poolroom and a jukebox.

Liam Ganley (The Fifth Province, Lemon Middle and Orange) and Scott McKay are behind the revamp.

“After taking over the George, I started researching the history of the hotel; it has a very colourful and interesting past. I found the history of the original owner particularly fascinating and thought he should get recognition for his contribution to the hotel,” Liam says.

The new venue will have a takeaway licence till midnight, as well as 180 premium spirits and a cocktail list focusing on the classics with a twist. Liam recommends the wood chip-smoked Old Fashioned.

Wondering what New York deli style fare encompasses? Think slow-cooked meat sub sandwiches, hot dogs, beef jerky and house-made pickled vegetables.

The new venue space has been created using recycled and salvaged materials, including a bar made from reclaimed doors and posts, and a wall tiled entirely with old beer cans.

Freddie Wimpoles will host a Good Beer Week event, America, F#@* Yeah! on Thursday May 19.

Guests will sample a selection of five American craft beers shipped in for the occasion matched with Ole Smokey Moonshine and house-made beef jerky.

Freddie Wimpoles

125 Fitzroy Street
St Kilda 3182
ph: 03 9525 5599
w: Freddie Wimpoles