Primary Residence is a design concept store in St Kilda, Melbourne – a space where architecture, art, and object quietly intersect. Evolving from the former Domestic Fantasies showroom, Primary Residence continues an exploration of how we live with design: visually, tactically, and consciously.

Primary Residence believes that being house proud is visual, tactile & mindful of its footprint. Investing in great design pieces that are built to withstand years of use & are timeless in their appearance.